York YO1 7LX
Daniel Gray, aka Swiss Cheese and Bullets, has sent in this interesting sighting from his home town of York, complete with an original photo taken on his mobile phone.
In its own way, this is a very strong, single-minded piece of branding. The 'All Sandwiches £1.00' offer is built into the brand identity, making it a logo that actually sells – an innovation that might win more plaudits were it on behalf of a bigger client, and produced by the Wolff Olinses of this world.
Of course, the only concern is what happens when inflation takes its toll and makes the £1 price tag untenable. As a working subsitute for the Retail Price Index, one might examine how thinly Mr £andwich is slicing his cheese.
In his email, Mr Gray refers to the shop as Mr Poundandwich, which seems a reasonable and entertaining thing to do, although it would no doubt annoy Mr £andwich.
As recognition for his contribution, we would like to offer Mr Gray a special prize of lunch for one at Mr £andwich.* ** ***
When you get there, please remember to mind your head.
* Drinks not included.
** Side orders and desserts also not included.
*** Offer basically covers one standard sandwich.