Bonjour Monsieur Biscuit! Comment ça va? Je joue au tennis et j'aime regarder la télévision! *
Thanks very much to Mr Chas Walton for spotting and photographing this while on a trip to Normandy with his family.
Monsieur Biscuit seems a very cheerful fellow in this nautically-themed packaging (perhaps a hint that the biscuits are good for dipping). However, closer inspection of the contents reveals a figure apparently in some distress:
As Mr Walton suggests, perhaps Monsieur Biscuit is not waving, but suffocating?
Either way, it is most heartening to see the 'Mr' branding device making its way across the Channel. Well done, the French.
* Apologies, this is all I can remember from my French GCSE.