Darlington DL1 1QY
Many thanks to Mr Piers Rutterford of design partnership Piers & Dominic for this dramatic photo of Mr Mattress in Darlington.
The severity of the perspective and the presence of the flags lends Mr Mattress a somewhat heroical air. In fact, it looks almost as though he has just won a medal at the Olympics! There he is, sitting on the bronze podium, with the blue and red mattresses signalling the silver and gold positions.
However, it is unlikely that this inference is intended. The only role a mattress usually plays at the Olympics is to cushion the fall of the high jumpers and pole vaulters. This is an important role, but not one that is usually recognised in a medal ceremony.
Anyway, I fear I have pursued this train of thought for too long.
Mr Rutterford point outs that Mr Mattress is technically not the name of this store, but a sub-brand within the larger Northgate Bedding Centre. However, Mr Mattress is a major enlivening feature on the external shop signage and also lends his name to the company's online presence.
This contribution marks the beginning of a week of reader submissions covering a variety of themes, from the UK and beyond.
Yes, it's Reader Submission Week! *
* Please let me know if you can think of a better name for Reader Submission Week.