179 East 86th Street
New York NY 10028
In the symbol, the refreshed brand assets now use gravity, a great idea. The papaya guy is standing straight up, serving you a fatter hot dog, now with mustard and bigger drink. The wider smile and cheery eyes suggest friendly service. The elimination of makeup, dimples and eyebrows reinforce his stable mental state. Moreover, his crown is less sharp and somehow more welcoming. He is the servant and we are the queen.
It is not the normal practice of this blog to feature royalty, but the brand has a certain winning charm that has persuaded us to bend the rules.
Back to the UK tomorrow, with a particularly big entry.