Mr Central Heating
Tamworth B77 1AG
Chilly, isn’t it?
Well, move a little closer to your screen and warm up a bit!*
Mr Central Heating has branches throughout the UK and a website upon which his logo appears in a markedly different typeface to the one shown above, and alongside a picture of a polar bear wearing red dungarees:
The strapline "Gas Central Heating Just Got Even Cheaper!" employs a familiar construction used by advertising copywriters, suspending the reader in an eternal present tense at the precise moment after which prices for gas central heating have just dropped.
The polar bear in red dungarees is clearly intended as a friendly mascot, rather than a depiction of the proprietor himself, who turns out to be Allan Pierce:
* I am being deliberately playful here, although in truth you may actually warm up a bit with the heat from your monitor – certainly if your hard-drive is positioned nearby, as they often get quite warm – but none of this is any substitute for proper central heating.