152 Elm Grove
Southsea PO5 1LR
After yesterday’s exotic trip to Kenya, we return to our core business with a trip to Mr Pine in Southsea.
Mr Pine is listed in local directories as “Mr Pine & Sons”. There is an allusion to this on the middle window pane of his shopfront, but his sons are not credited on the main signage, presumably either for reasons of space or family hierarchy.
The right-hand upper segment of Mr Pine’s shopfront states that Mr Pine is the “Main stockist for Mr Copperfield Inpine – ISE”. I don’t know what this means, particularly the “Inpine – ISE” bit.
Mr Pine’s is one of the few shopfronts I have seen that would benefit from an editor. There is a superabundance of text, including the word ‘Entrance’ in big type above what is self-evidently the only way of entering the premises, short of marching through a window.
The text on the middle upper segment advertises “Tables & Chairs – All shapes & sizes”. This claim strikes me firstly as unnecessary, given that one would not expect Mr Pine to sell tables and chairs in only one size and shape, and secondly as misleading, as it would be physically impossible to sell tables and chairs of every conceivable size and shape.
The ‘Pine’ of Mr Pine would also work better in sentence case, rather than overbearing capitals.
Apologies, I seem to be in a grumpy mood today!
On the plus side, I like the clock in the extreme left-hand bottom corner of Mr Pine’s window display. Speaking as someone who doesn’t wear a watch or carry a timepiece, I like shops with clocks on display – a nice civility to passers-by.