22 Magdalen Street
Norwich NR3 1HU
Mr Furniture’s identity doesn’t look very remarkable at a glance, particularly with the usual distortion that sets in with Google Street View images.
It was only when I took a closer look at the signage that I realised something special was going on:
Isn’t that brilliant? If you had a brief to design a logo for a character called Mr Furniture, could you have done it any better?
His head is an armchair. His chest is a wardrobe. His limbs are drawers. His feet are drawers pulled open. His hands are… actually, they’re just hands.
I like the way the armchair smiles. It’s hard to execute these illustrative smiles in such a way that they don’t look odd or creepy. I think Mr Furniture looks genuinely friendly and welcoming.
There have been other good logos on this blog. Mr Plastics had a lot of character. Mr Mattress was a credible contender. And I always liked the simplicity of the Mr Worktops logo, which showed a man carrying a worktop.
However, for its cheerful charm and simplicity, I believe Mr Furniture is Arguably the Best Logo I have posted.
Well done Mr Furniture and good luck in the D&AD Awards!