St Cenydd Road
Penyrheol CF83 2RP
It is people like Mr Welshegg who make finishing the work of this blog impossible. Personalising an aspect of your product or service is one thing, but adding a reference to your place of origin creates a new level of differentiation, and potentially a whole raft of new Misters.*
Nevertheless, there is method in Mr Welshegg's apparent madness.
Mr Welshegg supplies eggs, poultry and dairy products from his farm in Wales. This sounds self-evident enough, but in the world of food branding these things are not always so clear-cut.
For example, have you ever enjoyed the Lochmuir salmon range from Marks & Spencer? And were you aware that there is no such place as Lochmuir? It is a brand name that went down well in focus groups.
The same goes for M&S Oakham chicken, which comes from farms as far apart as Northern Ireland and the Suffolk coast (but not from the fine town of Oakham in Rutland). Tesco’s Willow Farm chicken also comes from 42 different farms across the South West and Northern Ireland: the same places that supply the Co-op's Elmwood chicken.
But Mr Welshegg’s produce comes from his farm. In Wales. Good for Mr Welshegg.
Here’s a closer look at his brand. I like the egg doffing his cap to us, as well as the talking chicken reassuring us about the quality of his food. (By the way, I'm no expert on chicken biology, but I think this is a male rooster, so it's a stretch for him to claim the eggs as his food, although I suppose he had a hand in its creation. Or maybe not a hand as such. Mr Tweets, I don't know what you're giggling about.)
Finally, a reminder that Blogmageddon will be on Friday 28 January. Thank you for all the good wishes.
* I intended to find room in my opening paragraph to thank Simon Rees of Rumba Design for bringing Mr Welshegg to my attention, but it proved difficult and I've used this footnote instead. It is an outstanding find that had escaped my attention to date.