Mr Sam Widges
20 Whitmore Road
London N1 5QA

It’s Best Ever Blog Post Week! But this isn’t the best ever blog post – that will be on Thursday.

But it’s not a bad one, is it? Quite unusual.

Mr Sam Widges is a creative extension of the ‘Mr’ branding device. The owner could have successfully personalised the concept of sandwiches by employing the straightforward ‘Mr Sandwiches’. However, he has chosen to go one step further, introducing a first name and surname to create a more rounded character. This also adds some clever wordplay into the equation.

Mr Sam Widges employs a strapline that might raise an eyebrow in the Carlsberg marketing department. The cannon crest is an overt statement of support for Arsenal FC, one of two major football clubs in the area, potentially halving Mr Sam Widges’ target market at a stroke.

By the way, Mr Sam Widges is listed in local directories as ‘Mr Sam Widges’, as opposed to ‘Mr Samwidges’, so I have chosen to use that formulation here.

Readers who like sandwiches might enjoy comparing and contrasting this post with the Mr £andwich post from several weeks back.

Tomorrow we continue the build up to Thursday's blog post, which will be my best ever blog post.

Mr Tweets, can you give this some more build-up on Twitter?